The guide is a 72 page magazine commissioned by small to medium businesses based in the Three Valleys ski resort in France. The guide is distributed around the resort, to bars, restaurants and chalets where guests to the area can get information on various places, activities and experiences that will help them make the most of their holiday.
I designed the guide from concept, thumbnails and proofs through to printing and delivery, dealing with the editor first-hand to ensure that both parties were highly satisfied with the finished article.
Ipswich Town FC Matchday Programmes
During the 2017/18 football season I created a series of programme mock-ups for Ipswich Town as a personal project featuring a ‘Classic Shirts, Current Players’ theme. The idea was to create something visually interesting, appealing and different from the usual design route featuring action photography.
In the summer of 2018 I won the contract to design and artwork the programme covers for the 2018/19 season. Due to the fact that before 1993 players only wore numbers on their shirts the letter-forms were designed and created based on these era specific numbers.
Huck Cancer Foundation
2018 marked the 10th Anniversary of the Huck Cancer Foundation, a charitable foundation that I set up with the goal of raising money to help cancer patients and research in both the UK and France.
To celebrate the 10th Anniversary I re-branded the foundation with a new logo, and followed this with a couple of anniversary logos. I also designed a new merchandise range, featuring t-shirts, sweatshirts, hoodies, baseball caps and bobble hats. To make it easier for the public to purchase the new range I created a new website and online store for the foundation.
The Beer Shop
Poster design for the beer shop, a craft beer bar in south-east London who were putting on a sour and cider festival over the August bank holiday weekend. the poster concept was then turned into social media posts to help advertise the festival in the lead up to the event.
At Stone Creative Design we worked with a number of high profile PR companies to design a wide ranging amount of collateral including newsletters, feedback forms and exhibition boards for their upcoming public consultations.
A number of these consultations required either a new brand or a brand re-design to showcase new developments. During these instances I took the design lead and based my concepts on architectural or environmental aspects found either within the development itself or the local area.
WORK FOR STONE CREATIVE DESIGN
Eclectic, distinctive and quirky branding for The Alma, a pub in Windsor, London. The typeface and logo is inspired by the lantern hanging outside of the pub, and its simpleness is offset with the pattern and illustrations to create something visually impactful and unique to The Alma.
A commercial brief from a cycle hire shop in Alpe d’Huez, France who wanted a new design for their 2018 merchandise range.
The owners wanted an illustration which was different to their normal typography-based designs to ensure that their range featured something for everyone who visited the shop.
I decided to place the illustration within an emblem to signify the fact that climbing the famous 21 switchbacks of Alpe d’Huez is a ‘badge of honour’ for any keen cyclist.
Whilst at Stone I was given the opportunity to design and create a Z-Card featuring the 2018 London Election results as well as showcasing the work that Cascade Communications do in their local communities. Taking the existing brand guidelines this project involved me dealing directly with both the client and printers to ensure a high quality finished product.
I also created a marketing template that could easily be edited for the specific borough or sector that Cascade Communications wanted to showcase both internally and externally.
WORK FOR STONE CREATIVE DESIGN
This student project was to design an identity for my home town of Brentwood, Essex and roll this identity out into a responsive website.
For this brief I took inspiration from a local legendary medieval tale. The typeface and logo were created under the tag line ‘Legendary Tall Tales’. This theme continued to the website where you can choose which local legend you are, after which, suggestions for activities inspired by that legend are shown.
A student brief to create an identity for a small, independent Garden Centre business to be based in East London.
I drew inspiration from vintage gardening textbooks for this brief. The custom-made typeface has an Art Deco influence and the angles used in the letter-forms help to create shapes similar to those found in the panes of the glass panels in a greenhouse.
This project was featured on creativeboom.com in an article about 'great student designed typefaces'
A student brief to create a brochure with an interesting fold which ties into the travel documentary theme of the BFI Film Festival.
I thought of all the daily decisions that we make, and how even the smallest of these decisions effects our future. The fold I chose reflects this constantly changing decision process and the image treatment shows the ‘butterfly effect’ of choosing one path over another.
A student brief where I was challenged to create a piece of artwork for an album cover without using digital techniques.
I chose the classic Ryan Adams album - Gold and used string art to convey the notion of the US coming together as one after the September 11 attacks, which the album was released shortly after.
The first track on the album is titled ‘New York, New York’, Adams’ love letter to the city.
This brief for this student project at Shillington College was to create a piece of bespoke packaging for clay models which would appeal to the DJ demographic.
I wanted to make a product which the demographic could collect and as a result, take them back to their youth. Continuing the retro vibe would be a set of instructions inspired by Lego figurines as well as the hand-drawn typeface which takes you straight back to the 1970’s.
A selection of bespoke wedding stationery. The whole process is designed with the client in mind. With no templates we work together to create a completely bespoke package tailored completely to the couples ideas and wishes.
The Boot Lab
A commercial brief from The Boot Lab, a ski boot fitting shop in France.
The client wanted to expand their brand beyond their current logo. My concept was to create a pattern that could link all of their promotional material together in a cohesive manner. When coupled with a colour scheme weighing heavy on the colours found in the Alps, the result was a recognisable brand no matter which of their shops you visited, or piece of marketing you read.
At Stone Creative Design we worked with a number of corporate institutions to concept, design and artwork their promotional material.
The projects for CRU included brochures, guides and web banners for use at conferences around the world. These projects involved me using and adapting existing style sheets and brand guidelines to ensure a smooth work-flow when the copy changed multiple times towards the end of tight deadlines. These styles also had to work with multiple languages to ensure continuity within the design.